THE PROBLEM
Through its “La Energía Se Transforma” program, ALUR converts used cooking oil into biodiesel. The initiative gives waste a new purpose, protects water, and helps reduce emissions.
The communication challenge was to make this transformation understandable and relevant to everyday life: showing that used cooking oil can become a valuable resource and that how it is disposed of matters.
THE STRATEGIC DECISION
We developed a visual identity that conveys the program’s message through its logo, graphic elements, and illustrations. Our approach was to translate an industrial process into clear, approachable, and recognizable communication.
We extended this visual language to signage, vehicle graphics, and animated pieces, building a consistent presence across physical and audiovisual formats. Illustration and motion help explain the transformation and connect the initiative with the public.
THE RESULT
A visual system that unifies the program’s communication and brings visibility to its purpose. The identity connects its different applications through one shared idea: used cooking oil has value and can be transformed into energy.
