{ "id": 985, "date": "2026-01-29T14:58:49", "date_gmt": "2026-01-29T14:58:49", "guid": { "rendered": "https:\/\/caput.studio\/?page_id=985" }, "modified": "2026-04-27T15:59:31", "modified_gmt": "2026-04-27T15:59:31", "slug": "blog", "status": "publish", "type": "page", "link": "https:\/\/caput.studio\/en_us\/blog\/", "title": { "rendered": "Blog" }, "content": { "rendered": "
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\n Strategic Design and Mass-Market Brands: The Bella Uni\u00f3n Case<\/span><\/a>\n blog<\/a><\/span> \n
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Strategic Design and Mass-Market Brands: The Bella Uni\u00f3n Case<\/a><\/h3>\n <\/div>\n \n
There is a belief deeply rooted in many organizations \u2014 especially large ones \u2014 that…<\/div>
Fede<\/a>
Fede<\/a>June 15, 2026<\/span><\/div><\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> \n \n
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\n Designing the Ephemeral: The Case of ALUR\u2019s 20th Anniversary Commemorative Logo<\/span><\/a>\n blog<\/a><\/span> \n
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Designing the Ephemeral: The Case of ALUR\u2019s 20th Anniversary Commemorative Logo<\/a><\/h3>\n <\/div>\n \n
Not everything that is designed is meant to last. A commemorative logo is, by definition,…<\/div>
Fede<\/a>
Fede<\/a>June 11, 2026<\/span><\/div><\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> \n \n
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\n When Design Begins to Feel Good, Not Just Look Good<\/span><\/a>\n blog<\/a><\/span> \n
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When Design Begins to Feel Good, Not Just Look Good<\/a><\/h3>\n <\/div>\n \n
*MUJI is a Japanese brand founded in 1980, recognized for its philosophy of simple, functional…<\/div>
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Fede<\/a>June 11, 2026<\/span><\/div><\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> \n \n
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\n What\u2019s Behind a Spoon: The Copacabana Drinking Chocolate Case<\/span><\/a>\n blog<\/a><\/span> \n
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What\u2019s Behind a Spoon: The Copacabana Drinking Chocolate Case<\/a><\/h3>\n <\/div>\n \n
There are briefs that seem simple at first glance, but as you start to unpack…<\/div>
Fede<\/a>
Fede<\/a>May 25, 2026<\/span><\/div><\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> \n \n
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\n Design with Memory: The Case of Vascolet Dulce de Leche<\/span><\/a>\n blog<\/a><\/span> \n
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Design with Memory: The Case of Vascolet Dulce de Leche<\/a><\/h3>\n <\/div>\n \n
Some brands don\u2019t belong to companies. They belong to the people. Vascolet is one of…<\/div>
Fede<\/a>
Fede<\/a>May 8, 2026<\/span><\/div><\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> \n \n
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\n Design is Strategic: Beyond Aesthetics in the Age of AI<\/span><\/a>\n blog<\/a><\/span> \n
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Design is Strategic: Beyond Aesthetics in the Age of AI<\/a><\/h3>\n <\/div>\n \n
In 2024, I had the honor of representing the Uruguayan Design Chamber (CDU) at the…<\/div>
Fede<\/a>
Fede<\/a>May 8, 2026<\/span><\/div><\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> \n \n
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\n Creative Destruction<\/span><\/a>\n blog<\/a><\/span> \n
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Creative Destruction<\/a><\/h3>\n <\/div>\n \n
On April 16 and 17, I participated in the #marketer26 event by Marketers Latam. It…<\/div>
Fede<\/a>
Fede<\/a>May 8, 2026<\/span><\/div><\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> \n \n
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\n 15 Years of CAPUT: Growing, Evolving, Staying True<\/span><\/a>\n blog<\/a><\/span> \n
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15 Years of CAPUT: Growing, Evolving, Staying True<\/a><\/h3>\n <\/div>\n \n
Since 2011, CAPUT has moved through different stages, shifting contexts, and new ways of thinking…<\/div>
Fede<\/a>
Fede<\/a>May 8, 2026<\/span><\/div><\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> \n \n
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\n \"Federico<\/span><\/a> \n <\/div>\n
\n Federico Boga elected President of the Uruguayan Chamber Of Design (CDU)<\/span><\/a>\n blog<\/a><\/span> \n
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Federico Boga elected President of the Uruguayan Chamber Of Design (CDU)<\/a><\/h3>\n <\/div>\n \n
At CAPUT, we\u2019re thrilled to share news that makes us truly proud: our CEO, Federico…<\/div>
Dany<\/a>
Dany<\/a>May 7, 2026<\/span><\/div><\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article> \n <\/div>\n \n \n<\/div>\n\n \n\n<\/div>\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>", "protected": false }, "excerpt": { "rendered": "At CAPUT, we\u2019re thrilled to share news that makes us truly proud: our CEO, Federico Boga, has been elected President of the C\u00e1mara de Dise\u00f1o de Uruguay (CDU). The CDU...", "protected": false }, "author": 1, "featured_media": 0, "parent": 0, "menu_order": 4, "comment_status": "closed", "ping_status": "closed", "template": "", "meta": { "footnotes": "" }, "class_list": [ "post-985", "page", "type-page", "status-publish" ], "_links": { "self": [ { "href": "https:\/\/caput.studio\/en_us\/wp-json\/wp\/v2\/pages\/985", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/caput.studio\/en_us\/wp-json\/wp\/v2\/pages" } ], "about": [ { "href": "https:\/\/caput.studio\/en_us\/wp-json\/wp\/v2\/types\/page" } ], "author": [ { "embeddable": true, "href": "https:\/\/caput.studio\/en_us\/wp-json\/wp\/v2\/users\/1" } ], "replies": [ { "embeddable": true, "href": "https:\/\/caput.studio\/en_us\/wp-json\/wp\/v2\/comments?post=985" } ], "version-history": [ { "count": 8, "href": "https:\/\/caput.studio\/en_us\/wp-json\/wp\/v2\/pages\/985\/revisions" } ], "predecessor-version": [ { "id": 1397, "href": "https:\/\/caput.studio\/en_us\/wp-json\/wp\/v2\/pages\/985\/revisions\/1397" } ], "wp:attachment": [ { "href": "https:\/\/caput.studio\/en_us\/wp-json\/wp\/v2\/media?parent=985" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }