{"id":544,"date":"2025-09-15T12:37:52","date_gmt":"2025-09-15T12:37:52","guid":{"rendered":"https:\/\/caput.studio\/2025\/?page_id=544"},"modified":"2026-05-04T17:31:17","modified_gmt":"2026-05-04T17:31:17","slug":"services","status":"publish","type":"page","link":"https:\/\/caput.studio\/es\/services\/","title":{"rendered":"Servicios"},"content":{"rendered":"<div id=\"fws_6a17460ac135e\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 32px;\" class=\"divider\"><\/div><\/div><div class=\"nectar-split-heading  font_size_48px font_line_height_1-4\" data-align=\"center\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"0\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"\" data-custom-font-size=\"true\" style=\"font-size: 48px; line-height: 51.84px;\"><h1 style=\" color: #000000;\">Servicios<\/h1><\/div><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"margin-top: 12.5px; height: 1px; margin-bottom: 12.5px;\" data-width=\"100%\" data-animate=\"yes\" data-animation-delay=\"200\" data-color=\"accent-color\" class=\"divider-border\"><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6a17460ac2264\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-top  right_padding_10pct left_padding_10pct\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone\"  data-border-animation=\"true\" data-border-animation-delay=\"200\" data-border-width=\"1px\" data-border-style=\"solid\" data-border-color=\"#000000\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" style=\"border: 1px solid rgba(255,255,255,0); \"><span class=\"border-wrap\" style=\"border-color: #000000;\"><span class=\"border-top\"><\/span><span class=\"border-right\"><\/span><span class=\"border-bottom\"><\/span><span class=\"border-left\"><\/span><\/span>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-plus\" data-animation=\"true\" data-animation-delay=\"100\" data-color=\"accent-color\" data-spacing=\"5px\" data-alignment=\"left\"> \n<h3>Identidad &amp; Branding<\/h3>\n<p><strong><br \/>\nPROBLEMA<\/strong><br \/>\nUna marca sin identidad clara pierde mercado todos los d\u00edas \u2014 aunque tenga buen producto.<\/p>\n<p><strong>QUE HACEMOS<\/strong><br \/>\nDesarrollamos sistemas de marca que funcionan: desde el naming y la identidad visual hasta el tono de comunicaci\u00f3n y los manuales de uso. El resultado es una marca que se reconoce, se recuerda y se diferencia \u2014 en cualquier punto de contacto, en cualquier mercado. <\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"color: #808080;\">Incluye: estrategia de marca, identidad visual, naming, manual de marca, tono y voz.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone\"  data-border-animation=\"true\" data-border-animation-delay=\"150\" data-border-width=\"1px\" data-border-style=\"solid\" data-border-color=\"#000000\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" style=\"border: 1px solid rgba(255,255,255,0); \"><span class=\"border-wrap\" style=\"border-color: #000000;\"><span class=\"border-top\"><\/span><span class=\"border-right\"><\/span><span class=\"border-bottom\"><\/span><span class=\"border-left\"><\/span><\/span>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-plus\" data-animation=\"true\" data-animation-delay=\"100\" data-color=\"accent-color\" data-spacing=\"5px\" data-alignment=\"left\"> \n<h3>Packaging &amp; Producto<\/h3>\n<p><strong><br \/>\nPROBLEMA<\/strong><br \/>\nEl packaging es el primer vendedor. En tres segundos decide si el consumidor toma o deja el producto.<\/p>\n<p><strong>QUE HACEMOS<\/strong><br \/>\nDise\u00f1amos packaging con l\u00f3gica de g\u00f3ndola: entendemos la categor\u00eda, la competencia y el consumidor antes de proponer una l\u00ednea. Trabajamos sistemas completos \u2014 desde el desarrollo gr\u00e1fico hasta la adaptaci\u00f3n t\u00e9cnica\npara producci\u00f3n. <\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"color: #808080;\">Incluye: dise\u00f1o de packaging, sistemas de producto, comunicaci\u00f3n en punto de venta, adaptaciones para producci\u00f3n.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6a17460ac33a0\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-top  right_padding_10pct left_padding_10pct\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone\"  data-border-animation=\"true\" data-border-animation-delay=\"200\" data-border-width=\"1px\" data-border-style=\"solid\" data-border-color=\"#000000\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" style=\"border: 1px solid rgba(255,255,255,0); \"><span class=\"border-wrap\" style=\"border-color: #000000;\"><span class=\"border-top\"><\/span><span class=\"border-right\"><\/span><span class=\"border-bottom\"><\/span><span class=\"border-left\"><\/span><\/span>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-plus\" data-animation=\"true\" data-animation-delay=\"100\" data-color=\"accent-color\" data-spacing=\"5px\" data-alignment=\"left\"> \n<h3>Experiencias Digitales<\/h3>\n<p><strong><br \/>\nPROBLEMA<br \/>\n<\/strong>Un sitio mal dise\u00f1ado no es un problema est\u00e9tico. Es un problema de conversi\u00f3n.<\/p>\n<p><strong>QUE HACEMOS<\/strong><br \/>\nDise\u00f1amos y desarrollamos plataformas digitales con foco en resultado: sitios web, aplicaciones, e-commerce y sistemas de dise\u00f1o. Trabajamos junto a Infinite Software Co. para proyectos que requieren desarrollo complejo \u2014 incluyendo plataformas en Drupal y arquitecturas a medida. <\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"color: #808080;\">Includes: UX\/UI, web design, web and app development,<br \/>\ne-commerce, digital design systems.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone\"  data-border-animation=\"true\" data-border-animation-delay=\"150\" data-border-width=\"1px\" data-border-style=\"solid\" data-border-color=\"#000000\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" style=\"border: 1px solid rgba(255,255,255,0); \"><span class=\"border-wrap\" style=\"border-color: #000000;\"><span class=\"border-top\"><\/span><span class=\"border-right\"><\/span><span class=\"border-bottom\"><\/span><span class=\"border-left\"><\/span><\/span>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-plus\" data-animation=\"true\" data-animation-delay=\"100\" data-color=\"accent-color\" data-spacing=\"5px\" data-alignment=\"left\"> \n<h3>Consultor\u00eda Estrat\u00e9gica<\/h3>\n<p><strong><br \/>\nPROBLEMA<\/strong><br \/>\nA veces el problema no es el dise\u00f1o. Es no saber exactamente qu\u00e9 cambiar ni por d\u00f3nde empezar.<\/p>\n<p><strong>QUE HACEMOS<\/strong><br \/>\nOfrecemos diagn\u00f3sticos y recomendaciones estrat\u00e9gicas para marcas que necesitan claridad antes de ejecutar: auditor\u00edas de marca, an\u00e1lisis competitivo, reposicionamiento, y definici\u00f3n de hoja de ruta. <\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"color: #808080;\">Para marcas en transici\u00f3n, en expansi\u00f3n, o ante un cambio de mercado.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6a17460ac4421\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 32px;\" class=\"divider\"><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Services Identity &amp; Branding PROBLEM A brand without a clear identity loses market share every day \u2014 even with a great product. WHAT WE DO We develop brand systems that...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-544","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/caput.studio\/es\/wp-json\/wp\/v2\/pages\/544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caput.studio\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/caput.studio\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/caput.studio\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/caput.studio\/es\/wp-json\/wp\/v2\/comments?post=544"}],"version-history":[{"count":11,"href":"https:\/\/caput.studio\/es\/wp-json\/wp\/v2\/pages\/544\/revisions"}],"predecessor-version":[{"id":1442,"href":"https:\/\/caput.studio\/es\/wp-json\/wp\/v2\/pages\/544\/revisions\/1442"}],"wp:attachment":[{"href":"https:\/\/caput.studio\/es\/wp-json\/wp\/v2\/media?parent=544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}