{"id":985,"date":"2026-01-29T14:58:49","date_gmt":"2026-01-29T14:58:49","guid":{"rendered":"https:\/\/caput.studio\/?page_id=985"},"modified":"2026-04-27T15:59:31","modified_gmt":"2026-04-27T15:59:31","slug":"blog","status":"publish","type":"page","link":"https:\/\/caput.studio\/es\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<div id=\"fws_6a1745617a04d\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"row\">\n\n <div class=\"post-area col featured_img_left span_12 col_last\" data-ams=\"\" data-remove-post-date=\"\" data-remove-post-author=\"1\" data-remove-post-comment-number=\"1\" data-remove-post-nectar-love=\"\"> <div class=\"posts-container\" data-load-animation=\"none\">     \n     \n<article id=\"post-1532\" class=\"post-1532 post type-post status-publish format-standard has-post-thumbnail category-blog\">  \n  <div class=\"inner-wrap animated\">\n    <div class=\"post-content\">\n      <div class=\"article-content-wrap\">\n        <div class=\"post-featured-img-wrap\">\n          <a href=\"https:\/\/caput.studio\/es\/whats-behind-a-spoon-the-copacabana-drinking-chocolate-case\/\" aria-label=\"Lo que hay detr\u00e1s de una cuchara: el caso Copacabana a la taza\"><span class=\"post-featured-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"855\" src=\"https:\/\/caput.studio\/wp-content\/uploads\/2026\/05\/Sin-titulo-1.png\" class=\"attachment-wide_photography size-wide_photography skip-lazy wp-post-image\" alt=\"\" title=\"\" sizes=\"auto, (min-width: 690px) 40vw, 100vw\" srcset=\"https:\/\/caput.studio\/wp-content\/uploads\/2026\/05\/Sin-titulo-1.png 1080w, https:\/\/caput.studio\/wp-content\/uploads\/2026\/05\/Sin-titulo-1-300x238.png 300w, https:\/\/caput.studio\/wp-content\/uploads\/2026\/05\/Sin-titulo-1-1024x811.png 1024w, https:\/\/caput.studio\/wp-content\/uploads\/2026\/05\/Sin-titulo-1-768x608.png 768w, https:\/\/caput.studio\/wp-content\/uploads\/2026\/05\/Sin-titulo-1-15x12.png 15w\" \/><\/span><\/a>          \n        <\/div>\n        <div class=\"post-content-wrap\">\n          <a class=\"entire-meta-link\" href=\"https:\/\/caput.studio\/es\/whats-behind-a-spoon-the-copacabana-drinking-chocolate-case\/\"><span class=\"screen-reader-text\">Lo que hay detr\u00e1s de una cuchara: el caso Copacabana a la taza<\/span><\/a>\n          <span class=\"meta-category\"><a class=\"blog\" href=\"https:\/\/caput.studio\/es\/category\/blog\/\">blog<\/a><\/span>          \n          <div class=\"post-header\">\n            <h3 class=\"title\"><a href=\"https:\/\/caput.studio\/es\/whats-behind-a-spoon-the-copacabana-drinking-chocolate-case\/\"> Lo que hay detr\u00e1s de una cuchara: el caso Copacabana a la taza<\/a><\/h3>\n          <\/div>\n          \n          <div class=\"excerpt\">There are briefs that seem simple at first glance, but as you start to unpack&hellip;<\/div><div class=\"grav-wrap\"><a href=\"https:\/\/caput.studio\/es\/author\/fede\/\"><img alt='Fede' src='https:\/\/secure.gravatar.com\/avatar\/abb7fb23a7b52a03e0b71968021a634073c6bc5e5d4b35c22b17dc8923319a18?s=70&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/abb7fb23a7b52a03e0b71968021a634073c6bc5e5d4b35c22b17dc8923319a18?s=140&#038;d=mm&#038;r=g 2x' class='avatar avatar-70 photo' height='70' width='70' \/><\/a><div class=\"text\"><a href=\"https:\/\/caput.studio\/es\/author\/fede\/\" rel=\"author\">Fede<\/a><span>mayo 25, 2026<\/span><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/article>     \n     \n<article id=\"post-1498\" class=\"post-1498 post type-post status-publish format-standard has-post-thumbnail category-blog\">  \n  <div class=\"inner-wrap animated\">\n    <div class=\"post-content\">\n      <div class=\"article-content-wrap\">\n        <div class=\"post-featured-img-wrap\">\n          <a href=\"https:\/\/caput.studio\/es\/design-with-memory-the-case-of-vascolet-dulce-de-leche\/\" aria-label=\"Dise\u00f1o con memoria: el caso Vascolet Dulce de Leche\"><span class=\"post-featured-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"855\" src=\"https:\/\/caput.studio\/wp-content\/uploads\/2026\/05\/VASCOLET-DDL_img-blog.jpg\" class=\"attachment-wide_photography size-wide_photography skip-lazy wp-post-image\" alt=\"\" title=\"\" sizes=\"auto, (min-width: 690px) 40vw, 100vw\" srcset=\"https:\/\/caput.studio\/wp-content\/uploads\/2026\/05\/VASCOLET-DDL_img-blog.jpg 1080w, https:\/\/caput.studio\/wp-content\/uploads\/2026\/05\/VASCOLET-DDL_img-blog-300x238.jpg 300w, https:\/\/caput.studio\/wp-content\/uploads\/2026\/05\/VASCOLET-DDL_img-blog-1024x811.jpg 1024w, https:\/\/caput.studio\/wp-content\/uploads\/2026\/05\/VASCOLET-DDL_img-blog-768x608.jpg 768w, https:\/\/caput.studio\/wp-content\/uploads\/2026\/05\/VASCOLET-DDL_img-blog-15x12.jpg 15w\" \/><\/span><\/a>          \n        <\/div>\n        <div class=\"post-content-wrap\">\n          <a class=\"entire-meta-link\" href=\"https:\/\/caput.studio\/es\/design-with-memory-the-case-of-vascolet-dulce-de-leche\/\"><span class=\"screen-reader-text\">Dise\u00f1o con memoria: el caso Vascolet Dulce de Leche<\/span><\/a>\n          <span class=\"meta-category\"><a class=\"blog\" href=\"https:\/\/caput.studio\/es\/category\/blog\/\">blog<\/a><\/span>          \n          <div class=\"post-header\">\n            <h3 class=\"title\"><a href=\"https:\/\/caput.studio\/es\/design-with-memory-the-case-of-vascolet-dulce-de-leche\/\"> Dise\u00f1o con memoria: el caso Vascolet Dulce de Leche<\/a><\/h3>\n          <\/div>\n          \n          <div class=\"excerpt\">Some brands don\u2019t belong to companies. They belong to the people. Vascolet is one of&hellip;<\/div><div class=\"grav-wrap\"><a href=\"https:\/\/caput.studio\/es\/author\/fede\/\"><img alt='Fede' src='https:\/\/secure.gravatar.com\/avatar\/abb7fb23a7b52a03e0b71968021a634073c6bc5e5d4b35c22b17dc8923319a18?s=70&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/abb7fb23a7b52a03e0b71968021a634073c6bc5e5d4b35c22b17dc8923319a18?s=140&#038;d=mm&#038;r=g 2x' class='avatar avatar-70 photo' height='70' width='70' \/><\/a><div class=\"text\"><a href=\"https:\/\/caput.studio\/es\/author\/fede\/\" rel=\"author\">Fede<\/a><span>mayo 8, 2026<\/span><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/article>     \n     \n<article id=\"post-1419\" class=\"post-1419 post type-post status-publish format-standard has-post-thumbnail category-blog\">  \n  <div class=\"inner-wrap animated\">\n    <div class=\"post-content\">\n      <div class=\"article-content-wrap\">\n        <div class=\"post-featured-img-wrap\">\n          <a href=\"https:\/\/caput.studio\/es\/design-is-strategic-beyond-aesthetics-in-the-age-of-ai\/\" aria-label=\"El dise\u00f1o es estrat\u00e9gico: m\u00e1s all\u00e1 de la est\u00e9tica en la era de la IA.\"><span class=\"post-featured-img\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/caput.studio\/wp-content\/uploads\/2026\/04\/strategic-design.jpg\" class=\"attachment-wide_photography size-wide_photography skip-lazy wp-post-image\" alt=\"\" title=\"\" sizes=\"auto, (min-width: 690px) 40vw, 100vw\" srcset=\"https:\/\/caput.studio\/wp-content\/uploads\/2026\/04\/strategic-design.jpg 700w, https:\/\/caput.studio\/wp-content\/uploads\/2026\/04\/strategic-design-300x225.jpg 300w, https:\/\/caput.studio\/wp-content\/uploads\/2026\/04\/strategic-design-16x12.jpg 16w\" \/><\/span><\/a>          \n        <\/div>\n        <div class=\"post-content-wrap\">\n          <a class=\"entire-meta-link\" href=\"https:\/\/caput.studio\/es\/design-is-strategic-beyond-aesthetics-in-the-age-of-ai\/\"><span class=\"screen-reader-text\">El dise\u00f1o es estrat\u00e9gico: m\u00e1s all\u00e1 de la est\u00e9tica en la era de la IA.<\/span><\/a>\n          <span class=\"meta-category\"><a class=\"blog\" href=\"https:\/\/caput.studio\/es\/category\/blog\/\">blog<\/a><\/span>          \n          <div class=\"post-header\">\n            <h3 class=\"title\"><a href=\"https:\/\/caput.studio\/es\/design-is-strategic-beyond-aesthetics-in-the-age-of-ai\/\"> El dise\u00f1o es estrat\u00e9gico: m\u00e1s all\u00e1 de la est\u00e9tica en la era de la IA.<\/a><\/h3>\n          <\/div>\n          \n          <div class=\"excerpt\">In 2024, I had the honor of representing the Uruguayan Design Chamber (CDU) at the&hellip;<\/div><div class=\"grav-wrap\"><a href=\"https:\/\/caput.studio\/es\/author\/fede\/\"><img alt='Fede' src='https:\/\/secure.gravatar.com\/avatar\/abb7fb23a7b52a03e0b71968021a634073c6bc5e5d4b35c22b17dc8923319a18?s=70&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/abb7fb23a7b52a03e0b71968021a634073c6bc5e5d4b35c22b17dc8923319a18?s=140&#038;d=mm&#038;r=g 2x' class='avatar avatar-70 photo' height='70' width='70' \/><\/a><div class=\"text\"><a href=\"https:\/\/caput.studio\/es\/author\/fede\/\" rel=\"author\">Fede<\/a><span>mayo 8, 2026<\/span><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/article>     \n     \n<article id=\"post-1414\" class=\"post-1414 post type-post status-publish format-standard has-post-thumbnail category-blog\">  \n  <div class=\"inner-wrap animated\">\n    <div class=\"post-content\">\n      <div class=\"article-content-wrap\">\n        <div class=\"post-featured-img-wrap\">\n          <a href=\"https:\/\/caput.studio\/es\/la-destruccion-creativa\/\" aria-label=\"Destrucci\u00f3n creativa\"><span class=\"post-featured-img\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/caput.studio\/wp-content\/uploads\/2026\/04\/destruccion-creativa.jpg\" class=\"attachment-wide_photography size-wide_photography skip-lazy wp-post-image\" alt=\"\" title=\"\" sizes=\"auto, (min-width: 690px) 40vw, 100vw\" srcset=\"https:\/\/caput.studio\/wp-content\/uploads\/2026\/04\/destruccion-creativa.jpg 700w, https:\/\/caput.studio\/wp-content\/uploads\/2026\/04\/destruccion-creativa-300x225.jpg 300w, https:\/\/caput.studio\/wp-content\/uploads\/2026\/04\/destruccion-creativa-16x12.jpg 16w\" \/><\/span><\/a>          \n        <\/div>\n        <div class=\"post-content-wrap\">\n          <a class=\"entire-meta-link\" href=\"https:\/\/caput.studio\/es\/la-destruccion-creativa\/\"><span class=\"screen-reader-text\">Destrucci\u00f3n creativa<\/span><\/a>\n          <span class=\"meta-category\"><a class=\"blog\" href=\"https:\/\/caput.studio\/es\/category\/blog\/\">blog<\/a><\/span>          \n          <div class=\"post-header\">\n            <h3 class=\"title\"><a href=\"https:\/\/caput.studio\/es\/la-destruccion-creativa\/\"> Destrucci\u00f3n creativa<\/a><\/h3>\n          <\/div>\n          \n          <div class=\"excerpt\">On April 16 and 17, I participated in the #marketer26 event by Marketers Latam. It&hellip;<\/div><div class=\"grav-wrap\"><a href=\"https:\/\/caput.studio\/es\/author\/fede\/\"><img alt='Fede' src='https:\/\/secure.gravatar.com\/avatar\/abb7fb23a7b52a03e0b71968021a634073c6bc5e5d4b35c22b17dc8923319a18?s=70&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/abb7fb23a7b52a03e0b71968021a634073c6bc5e5d4b35c22b17dc8923319a18?s=140&#038;d=mm&#038;r=g 2x' class='avatar avatar-70 photo' height='70' width='70' \/><\/a><div class=\"text\"><a href=\"https:\/\/caput.studio\/es\/author\/fede\/\" rel=\"author\">Fede<\/a><span>mayo 8, 2026<\/span><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/article>     \n     \n<article id=\"post-1398\" class=\"post-1398 post type-post status-publish format-standard has-post-thumbnail category-blog\">  \n  <div class=\"inner-wrap animated\">\n    <div class=\"post-content\">\n      <div class=\"article-content-wrap\">\n        <div class=\"post-featured-img-wrap\">\n          <a href=\"https:\/\/caput.studio\/es\/caput15anos\/\" aria-label=\"15 a\u00f1os de CAPUT: creciendo, evolucionando, manteni\u00e9ndose fiel.\"><span class=\"post-featured-img\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/caput.studio\/wp-content\/uploads\/2026\/04\/CAPUT-15-years-hero.jpg\" class=\"attachment-wide_photography size-wide_photography skip-lazy wp-post-image\" alt=\"\" title=\"\" sizes=\"auto, (min-width: 690px) 40vw, 100vw\" srcset=\"https:\/\/caput.studio\/wp-content\/uploads\/2026\/04\/CAPUT-15-years-hero.jpg 700w, https:\/\/caput.studio\/wp-content\/uploads\/2026\/04\/CAPUT-15-years-hero-300x225.jpg 300w, https:\/\/caput.studio\/wp-content\/uploads\/2026\/04\/CAPUT-15-years-hero-16x12.jpg 16w\" \/><\/span><\/a>          \n        <\/div>\n        <div class=\"post-content-wrap\">\n          <a class=\"entire-meta-link\" href=\"https:\/\/caput.studio\/es\/caput15anos\/\"><span class=\"screen-reader-text\">15 a\u00f1os de CAPUT: creciendo, evolucionando, manteni\u00e9ndose fiel.<\/span><\/a>\n          <span class=\"meta-category\"><a class=\"blog\" href=\"https:\/\/caput.studio\/es\/category\/blog\/\">blog<\/a><\/span>          \n          <div class=\"post-header\">\n            <h3 class=\"title\"><a href=\"https:\/\/caput.studio\/es\/caput15anos\/\"> 15 a\u00f1os de CAPUT: creciendo, evolucionando, manteni\u00e9ndose fiel.<\/a><\/h3>\n          <\/div>\n          \n          <div class=\"excerpt\">Since 2011, CAPUT has moved through different stages, shifting contexts, and new ways of thinking&hellip;<\/div><div class=\"grav-wrap\"><a href=\"https:\/\/caput.studio\/es\/author\/fede\/\"><img alt='Fede' src='https:\/\/secure.gravatar.com\/avatar\/abb7fb23a7b52a03e0b71968021a634073c6bc5e5d4b35c22b17dc8923319a18?s=70&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/abb7fb23a7b52a03e0b71968021a634073c6bc5e5d4b35c22b17dc8923319a18?s=140&#038;d=mm&#038;r=g 2x' class='avatar avatar-70 photo' height='70' width='70' \/><\/a><div class=\"text\"><a href=\"https:\/\/caput.studio\/es\/author\/fede\/\" rel=\"author\">Fede<\/a><span>mayo 8, 2026<\/span><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/article>     \n     \n<article id=\"post-988\" class=\"post-988 post type-post status-publish format-standard has-post-thumbnail category-blog\">  \n  <div class=\"inner-wrap animated\">\n    <div class=\"post-content\">\n      <div class=\"article-content-wrap\">\n        <div class=\"post-featured-img-wrap\">\n          <a href=\"https:\/\/caput.studio\/es\/federico-boga-elected-president-of-the-uruguayan-chamber-of-design-cdu\/\" aria-label=\"Federico Boga, elegido Presidente de la C\u00e1mara de Dise\u00f1o de Uruguay (CDU)\"><span class=\"post-featured-img\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/caput.studio\/wp-content\/uploads\/2026\/01\/FedericoBoga-1-700x525-1.png\" class=\"attachment-wide_photography size-wide_photography skip-lazy wp-post-image\" alt=\"Federico Boga\" title=\"\" sizes=\"auto, (min-width: 690px) 40vw, 100vw\" srcset=\"https:\/\/caput.studio\/wp-content\/uploads\/2026\/01\/FedericoBoga-1-700x525-1.png 700w, https:\/\/caput.studio\/wp-content\/uploads\/2026\/01\/FedericoBoga-1-700x525-1-300x225.png 300w, https:\/\/caput.studio\/wp-content\/uploads\/2026\/01\/FedericoBoga-1-700x525-1-16x12.png 16w\" \/><\/span><\/a>          \n        <\/div>\n        <div class=\"post-content-wrap\">\n          <a class=\"entire-meta-link\" href=\"https:\/\/caput.studio\/es\/federico-boga-elected-president-of-the-uruguayan-chamber-of-design-cdu\/\"><span class=\"screen-reader-text\">Federico Boga, elegido Presidente de la C\u00e1mara de Dise\u00f1o de Uruguay (CDU)<\/span><\/a>\n          <span class=\"meta-category\"><a class=\"blog\" href=\"https:\/\/caput.studio\/es\/category\/blog\/\">blog<\/a><\/span>          \n          <div class=\"post-header\">\n            <h3 class=\"title\"><a href=\"https:\/\/caput.studio\/es\/federico-boga-elected-president-of-the-uruguayan-chamber-of-design-cdu\/\"> Federico Boga, elegido Presidente de la C\u00e1mara de Dise\u00f1o de Uruguay (CDU)<\/a><\/h3>\n          <\/div>\n          \n          <div class=\"excerpt\">At CAPUT, we\u2019re thrilled to share news that makes us truly proud: our CEO, Federico&hellip;<\/div><div class=\"grav-wrap\"><a href=\"https:\/\/caput.studio\/es\/author\/dany\/\"><img alt='Dany' src='https:\/\/secure.gravatar.com\/avatar\/86cf31bdec1a32900a8f5357267766d7f8377b3cfb578db430a2edae4fa3ce52?s=70&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/86cf31bdec1a32900a8f5357267766d7f8377b3cfb578db430a2edae4fa3ce52?s=140&#038;d=mm&#038;r=g 2x' class='avatar avatar-70 photo' height='70' width='70' \/><\/a><div class=\"text\"><a href=\"https:\/\/caput.studio\/es\/author\/dany\/\" rel=\"author\">Dany<\/a><span>mayo 7, 2026<\/span><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/article>    \n    <\/div><!--\/posts container-->\n    \n      \n<\/div><!--\/post area-->\n\n  \n\n<\/div>\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"At CAPUT, we\u2019re thrilled to share news that makes us truly proud: our CEO, Federico Boga, has been elected President of the C\u00e1mara de Dise\u00f1o de Uruguay (CDU). The CDU...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-985","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/caput.studio\/es\/wp-json\/wp\/v2\/pages\/985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caput.studio\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/caput.studio\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/caput.studio\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/caput.studio\/es\/wp-json\/wp\/v2\/comments?post=985"}],"version-history":[{"count":8,"href":"https:\/\/caput.studio\/es\/wp-json\/wp\/v2\/pages\/985\/revisions"}],"predecessor-version":[{"id":1397,"href":"https:\/\/caput.studio\/es\/wp-json\/wp\/v2\/pages\/985\/revisions\/1397"}],"wp:attachment":[{"href":"https:\/\/caput.studio\/es\/wp-json\/wp\/v2\/media?parent=985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}