Novopren®
Novopren® is an adhesive specially developed for the footwear, wood, and related industries.
It is used for bonding leather, rubber, wood, paper, ceramics, metals, weatherstripping, shoe soles, and more.
Before / After
Our work focused on refreshing the brand image, updating and modernizing it.
The logo features an illustration of a hand holding a glue bottle, used to join two surfaces, and the font has been updated with a more modern and appealing design. We have also developed a system of icons that refer to the materials on which the product is applied.
In conclusion, our studio has redesigned the logo, the bottles, and the 23g and 90g packaging.
This is what the previous packaging looked like
This is what the redesigned packaging looks like