Bebetitos®

Identity and packaging for a reusable hygiene product line (babies and women)

We designed the visual system and packaging for Bebetitos® reusable diapers and the Metanoia feminine hygiene line, and extended it into an e-commerce website to ensure a consistent brand experience both in-store and online.

Context

Bebetitos® develops personal hygiene products for babies, children, and women, made with sustainable materials and a 100% eco-friendly approach.
Its brand philosophy is built around four key attributes: artisanal, playful, warm, and high-quality.

The challenge

To translate a warm and handcrafted brand universe into a product language that:

• Clearly communicates what it is, who it’s for, and how it’s used.
• Organizes variants and categories (daily use vs. water / feminine hygiene).
• Maintains visual consistency across packaging and e-commerce.

Nuestra solución

Desarrollamos un sistema de identidad de producto que unifica la línea y organiza la información mediante grados claros:

• Arquitectura del empaque: marca → tipo de producto → beneficio/uso → variante.
• Ventanas y colores utilizados como recursos visuales para mostrar el producto real y diferenciar las líneas..

• Iconografía e infografías para facilitar su uso (uso, cuidado, lavado y reutilización).
• Un estilo visual amigable, cercano y artesanal, que mantiene la claridad y la legibilidad.

What we did

• Bebetitos® reusable diapers
We designed the visual identity and packaging for the reusable diaper product families, including variants such as daily use and water use (Splash).

• Metanoia · Menstrual care
We created the product identity and packaging for the reusable feminine hygiene line, with a softer, more delicate visual language, and a system designed to scale across different models and formats.

• E-commerce website
We designed and developed the website using WordPress, with WooCommerce and MercadoPago as the payment gateway, aligning the digital experience with the clarity of the packaging.