ZAP! is an instant adhesive brand developed for the Romanian market. At CAPUT, we created a clear and bold brand identity designed to communicate speed, precision, and reliability—essential cues for an everyday product where the purchase decision is often made in seconds at the shelf.

We built a high-impact visual system anchored by a strong, hero logotype, a palette of technical blues with vibrant accents, and a graphic gesture that reinforces the idea of “immediate action” (ZAP! and it’s done). This direct character is further strengthened by the local claim “…și-i gata!”, bringing the brand voice closer to the market and making it feel genuinely native.

We then applied the identity across the two key touchpoints: the 3 g tube and the display card/blister. In both, we crafted a clear information hierarchy so benefits and key attributes can be understood at a glance, supported by iconography and functional messaging (super fast, transparent, easy to use). The result is a modern, clean, highly legible packaging system that balances brand personality with strong point-of-sale performance.