THE PROBLEM
Novopren needed to update its visual identity. Its packaging had retained a recognizable brand, but its presentation felt dated and communicated little about the product.
The front panel gave prominence to the name, while applications and instructions were grouped into blocks of text. The challenge was to refresh the packaging, make that information easier to read and give the product a more contemporary presence without losing the elements that made the brand recognizable.
Before / After
THE STRATEGIC DECISION
We started with Novopren’s recognizable features: its name, the contrast between red and black, and its prominent initial letter. We reinterpreted them to create a more dynamic identity while maintaining a visual connection to the previous design.
On the packaging, we added an illustration showing how the adhesive is applied, highlighted its uses with icons and organized the instructions into steps. We also included the Poxipol guarantee seal to make the backing of a recognized brand visible.
THE RESULT
A refreshed identity that retains Novopren’s character, and packaging that helps people understand the product at a glance. The brand has a more contemporary expression, and the information is presented more clearly, from its applications to its instructions for use.
This is what the previous packaging looked like
This is what the redesigned packaging looks like
