20th Anniversary Commemorative Logo (2006–2026)
THE PROBLEM
ALUR was celebrating its 20th anniversary and needed a commemorative identity that would strengthen its brand, work alongside its institutional communication, and adapt to multiple formats. The challenge was to celebrate its history while expressing its connection to Bella Unión, the agroindustrial value chain, and Uruguayan industry.
The composition had to work alongside the ALUR logo, with an orderly structure and clear legibility on everything from a pin to large-scale signage. Sugarcane, a defining raw material for the company, provided a starting point for connecting the anniversary to its origins and production culture.
THE STRATEGIC DECISION
We developed a logo that integrates the number “20” and sugarcane into a single form. The number makes the anniversary immediately recognizable, while the sugarcane adds movement and a direct reference to ALUR’s roots and identity.
We explored horizontal and vertical compositions, as well as commemorative seals, using application tests and mockups to assess legibility, proportions, and hierarchy alongside the main brand.
From the final design, we defined lockups with the ALUR logo, a standalone seal, and technical versions for different uses: gold applications on packaging, single-color reproductions, and a three-color version for pins.
THE RESULT
A recognizable and versatile commemorative identity that celebrates ALUR’s 20 years and connects its history to its production roots.
The system supports a consistent presence across institutional communication, signage, packaging, and internal materials, with versions adapted to the requirements of each format.
