THE CHALLENGE
In a category dominated by technical, generic packaging, LaFix needed an identity that would stand out on hardware store shelves. The challenge was to make a construction adhesive recognizable from a distance and communicate its purpose in seconds, while building a brand that felt approachable and trustworthy.
THE STRATEGIC DECISION
We built the identity around three ideas: impact, clarity, and character. We designed an easy-to-read logo and a high-contrast color system. We also adapted the octopus mascot: its many arms reinforce the idea of having “extra hands” for jobs around the home or on site.
We organized the packaging information so users could quickly find what they needed: applications, instructions, benefits, and precautions, with a QR code for further details. The system was applied to both the tube and the multipack box, maintaining consistency across formats.
THE RESULT
A distinctive brand and packaging designed to stand out and communicate quickly on hardware store shelves. The highly legible logo, contrasting colors, and octopus mascot create a memorable, approachable, and trustworthy identity. The phrase “…la fix!” weaves the promise into the brand’s own language: you install it, secure it, glue it… and it’s just right.
The design organizes information so users can easily find the essentials: what the product is for, where to apply it, how to use it, its benefits, and precautions, with a QR code providing access to further details. The system was applied to both the tube and multipack box, maintaining clear front-facing information and informative side panels.
The result is a consistent design across formats, with print-ready files and a graphic system that can support future line extensions while preserving brand recognition.
