El diseño estratégico y las marcas masivas: el caso Bella Unión
There is a belief deeply rooted in many organizations — especially large ones — that…
Fedejunio 15, 2026
Diseñar lo efímero: el caso del logotipo conmemorativo de ALUR 20 años
Not everything that is designed is meant to last. A commemorative logo is, by definition,…
Fedejunio 11, 2026
El diseño que no solo se ve bien, te hace sentir bien.
*MUJI is a Japanese brand founded in 1980, recognized for its philosophy of simple, functional…
Fedejunio 11, 2026
Lo que hay detrás de una cuchara: el caso Copacabana a la taza
There are briefs that seem simple at first glance, but as you start to unpack…
Fedemayo 25, 2026
Diseño con memoria: el caso Vascolet Dulce de Leche
Some brands don’t belong to companies. They belong to the people. Vascolet is one of…
Fedemayo 8, 2026
El diseño es estratégico: más allá de la estética en la era de la IA.
In 2024, I had the honor of representing the Uruguayan Design Chamber (CDU) at the…
Fedemayo 8, 2026
Destrucción creativa
On April 16 and 17, I participated in the #marketer26 event by Marketers Latam. It…
Fedemayo 8, 2026
15 años de CAPUT: creciendo, evolucionando, manteniéndose fiel.
Since 2011, CAPUT has moved through different stages, shifting contexts, and new ways of thinking…
Fedemayo 8, 2026
Federico Boga, elegido Presidente de la Cámara de Diseño de Uruguay (CDU)
At CAPUT, we’re thrilled to share news that makes us truly proud: our CEO, Federico…
Danymayo 7, 2026
