THE PROBLEM

Novopren is a brand with real track record in the upholstery and woodworking sector. But its packaging wasn’t keeping up with that track record — or with the demands of a more competitive regional market. Latin American expansion was on the horizon, and the existing design didn’t have the visual strength to compete outside its home market. There was also a strategic asset that wasn’t being fully leveraged: the Poxipol endorsement. One of the most recognized adhesive brands in the region. That guarantee needed to be visible, immediate, and credible on the shelf.

Before / After

THE STRATEGIC DECISION

The work was visual repositioning, not just redesign. We rebuilt Novopren’s identity to communicate two things simultaneously: the specificity of the product — a high-performance contact adhesive for professionals — and the trust transferred by the Poxipol seal. We designed a packaging system with clear hierarchy: the brand itself front and center, the Poxipol guarantee as an immediate purchase argument, and a visual logic that works in expansion markets without losing recognition in the home market.

THE RESULT

Packaging ready to compete regionally. Novopren enters new markets with an identity that needs no explanation — the endorsement is in the design, not in the copy.

This is what the previous packaging looked like

This is what the redesigned packaging looks like