Strategic Design and Mass-Market Brands: The Bella Unión Case
There is a belief deeply rooted in many organizations — especially large ones — that…
FedeJune 15, 2026
Designing the Ephemeral: The Case of ALUR’s 20th Anniversary Commemorative Logo
Not everything that is designed is meant to last. A commemorative logo is, by definition,…
FedeJune 11, 2026
When Design Begins to Feel Good, Not Just Look Good
*MUJI is a Japanese brand founded in 1980, recognized for its philosophy of simple, functional…
FedeJune 11, 2026
What’s Behind a Spoon: The Copacabana Drinking Chocolate Case
There are briefs that seem simple at first glance, but as you start to unpack…
FedeMay 25, 2026
Design with Memory: The Case of Vascolet Dulce de Leche
Some brands don’t belong to companies. They belong to the people. Vascolet is one of…
FedeMay 8, 2026
Design is Strategic: Beyond Aesthetics in the Age of AI
In 2024, I had the honor of representing the Uruguayan Design Chamber (CDU) at the…
FedeMay 8, 2026
Creative Destruction
On April 16 and 17, I participated in the #marketer26 event by Marketers Latam. It…
FedeMay 8, 2026
15 Years of CAPUT: Growing, Evolving, Staying True
Since 2011, CAPUT has moved through different stages, shifting contexts, and new ways of thinking…
FedeMay 8, 2026
Federico Boga elected President of the Uruguayan Chamber Of Design (CDU)
At CAPUT, we’re thrilled to share news that makes us truly proud: our CEO, Federico…
DanyMay 7, 2026
