Designing the Ephemeral: The Case of ALUR’s 20th Anniversary Commemorative Logo blog

Designing the Ephemeral: The Case of ALUR’s 20th Anniversary Commemorative Logo

Not everything that is designed is meant to last. A commemorative logo is, by definition,…

FedeJune 11, 2026

When Design Begins to Feel Good, Not Just Look Good blog

When Design Begins to Feel Good, Not Just Look Good

*MUJI is a Japanese brand founded in 1980, recognized for its philosophy of simple, functional…

FedeJune 11, 2026

What’s Behind a Spoon: The Copacabana Drinking Chocolate Case blog

What’s Behind a Spoon: The Copacabana Drinking Chocolate Case

There are briefs that seem simple at first glance, but as you start to unpack…

FedeMay 25, 2026

Design with Memory: The Case of Vascolet Dulce de Leche blog

Design with Memory: The Case of Vascolet Dulce de Leche

Some brands don’t belong to companies. They belong to the people. Vascolet is one of…

FedeMay 8, 2026

Design is Strategic: Beyond Aesthetics in the Age of AI blog

Design is Strategic: Beyond Aesthetics in the Age of AI

In 2024, I had the honor of representing the Uruguayan Design Chamber (CDU) at the…

FedeMay 8, 2026

Creative Destruction blog

Creative Destruction

On April 16 and 17, I participated in the #marketer26 event by Marketers Latam. It…

FedeMay 8, 2026

15 Years of CAPUT: Growing, Evolving, Staying True blog

15 Years of CAPUT: Growing, Evolving, Staying True

Since 2011, CAPUT has moved through different stages, shifting contexts, and new ways of thinking…

FedeMay 8, 2026

Federico Boga elected President of the Uruguayan Chamber Of Design (CDU) blog

Federico Boga elected President of the Uruguayan Chamber Of Design (CDU)

At CAPUT, we’re thrilled to share news that makes us truly proud: our CEO, Federico…

DanyMay 7, 2026