Viña Edén
Premium label for Pinot Noir
When a wine aims for the premium category, the label has to do two things at the same time: position value in seconds and sustain that value throughout the selection process. For Viña Edén, the challenge was clear: to create an elegant label with presence, one that conveys quality and origin while incorporating a distinctive element of the project—the vineyard and the winery building as central features.
To achieve this, we started from a premise: in premium wines, the label cannot simply ‘decorate’ the product; it has to tell a believable story. We visited the vineyard and the winery, took photos and videos, and from that material built an original illustration capable of representing the real landscape: the vineyard rows, the topography, and the contemporary architecture integrated into its surroundings.
The second major constraint was technical (and, at the same time, an opportunity): the illustration had to be printable in two tones. We developed the artwork using an engraving/linework approach and controlled masses so it could work in two combinations: black + brown or black + green. We ultimately chose black + brown for its warmth, classic readability, and its ability to reinforce the premium character without losing territorial identity.
